One project, four countries, 25,000 important endings. All of it, just the beginning.
One project, four countries, 25,000 important endings.
In recognition of the United Nation’s “Year of Light” in 2015 in collaboration with renowned land artist Jim Denevan, will produce a series of monumental land drawings illuminated by solar lanterns at locations around the world. The project is called AfterGlow for the ongoing impact that it will have after the artistic installation is gone.
The 25,000 solar lanterns used to illuminate these distinct installations will ultimately be distributed where light is needed most in the world, to families living in regions of the world without electricity. Each installation will serve as a vibrant global focal point highlighting the power of sharing resources, environmental sustainability, and human empowerment with a strong focus on women and girls, all while brightening a path to learning and discovery through art.
Widely known and highly regarded, Jim Denevan performs monumental drawings, making temporary patterns on beaches, open plains, fields and deserts. While he uses only rudimentary “drawing” implements like sticks and rakes, Denevan‘s enormous works are as fleeting as any live performance, being erased within days by the forces of nature. The geometric shapes he fashions are familiar, yet their scale and specificity are conceived with each location in mind.
To kickoff AfterGlow, Denevan will work with hundreds of volunteers in the Nevada desert to create an extraordinary initial artwork consisting of all 25,000 solar lanterns. He will then use those same lanterns to create distinct art installations countries where large populations live off the grid–where the power of a single solar lantern can transform the life of an entire family.
Working closely with ITA and its global partners, art installations are currently under development in Mali, Nepal, and Haiti. AfterGlow will conclude with a major public art installation on the National Mall in Washington DC. Visitors will be able to walk amongst the enormous lantern design.
Each of AfterGlow’s distinct installations will be documented with help of camera equipped surveying drones. Images of the earth art installations will be further captured and distributed using still photography, a documentary film, social media, and a comprehensive media plan.
While ITA and Jim Denevan have demonstrated success in creating large scale public art projects, AfterGlow will require firsthand knowledge about the provision of international aid, access to local communities at each location, and expertise with large scale distribution chains.
For families living without power, a solar lantern allows for greater safety when traveling at night, reduces health and safety risks caused by traditional sources of lighting fuel—the burning costly kerosene or wood–and potentially extends periods of daily productivity for the purpose of education or industry. The life long change this project will foster, its AfterGlow, has the potential to directly improve thousands of lives while building awareness and inspiring future action through transformative works of public art.